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Open rate is one of many first metrics marketers often change to when studying email campaigns. It reflects how powerful your topic range and time have been in tempting users to start your email analytics. Test with different subject lines and giving occasions to identify patterns that cause to higher start rates. A/B testing is especially useful here—check out variations to see what resonates best along with your audience. Recall, the more tailored your email's material, the larger the chance of engagement.